Ruby's Runway

Ruby's Runway
A fashion & style blog from a very chic chien...

12.19.2010

'Twas the Week Before Christmas...


'Twas the week before Christmas and all though ViVi G...
Not a customer was leaving without a shopping bag, not even me.

The shoes and boots were a shining and the bags all aglow,
with the hope that they soon would get a new home.

The jewels were a sparkling and glistening with light,
as the ViVi G. Girls were cleaning them at night.

Ruby Star had her jacket on tight,
as the weather was starting to become a cold fright.

When all of a sudden a big shipment arrived!
With even more shoes, bags, and a big suprise!

Sales were a starting,
Resort was arriving!

Customers were writing their wishlists with smiles,
as husbands were home drowning in their sorrows!

Husbands came in with their eyes all a wide,
with no clue what to do not even quite!

The ViVi G. girls were there with the answers,
as the Wishlists were passed out and the husbands were enamored!

A Rebecca Minkoff Bag? A boot?
Wow, she really wants a lot of loot!

With a sparkle in their eye we ushered them out,
knowing that this gift was going to be perfect...no doubt!

The ViVi G. Girls smiled and laughed with a chuckle,
as they closed the front door and watched the husband drive out of sight...
"To All a Very Merry Shopping & To All a Good Night!


Have Yourself a Very Merry Shopping Week,
Yours Truly,
xoxo Ruby Star xoxo

12.01.2010

What is it about the red sole?


It's red.
It's hot.
It's sexy.
And we have them.
And they won't break your bank...
or your back.
They are comfortable.
(try them on if you don't believe me).
We will sell out in a few days.
We did sell 7 right out of the box.
This is serious.
Red-sole shoes at ViVi G. SHOES...$250
You can't beat it girls.
It doesn't get much better than this...
Happy Shopping!
xoxo Ruby Star xoxo

11.22.2010

BLACK MONDAY?






THE ANNUAL ViVi G.SHOES BLACK FRIDAY SALE STARTS NOW.

Run, don't walk for this one girls.

Plus, running before your Thanksgiving feast will boost your metabolism.


Happy Shopping!
xoxo Ruby Star xoxo

11.15.2010

It's a Private Matter


"Oh, how fun! You made your own handbags!"

Yea. Let me tell you girls, this was no easy feat.
It's true, anyone can "design" a handbag.
But, ViVi G.'s are good.
I mean real good.

You see, Sherri, (my nino) ventured to Italy.
Side note, Sherri has been spotted laying out on the Amalfi Coast and perusing the shopping districts of Milan.
But.
Not this time.
No.
This time she was all business.
Again, she tried speaking Italian to communicate to the old Italian men EXACTLY how she wanted her handbags designed.
Again, she was shot down; agreeing to communicate via drawings.
Yes.
Drawings and heavy sign signals to signify the shape of her bags, color of her leathers, and the exact hardware she requested for easy access getting into the bags (we all know this is of the utmost importance, don't we girls?)

She did not leave until every handbag was exactly to her specific requirements.
Yes, she took a break and had wine with the old Italian men.
Yes, she made sure they were sober before hand making the handbags.

Sherri wanted to have a handbag in the store that was unique.
Not in the shopping malls.
Not really anywhere in all of the land!
Sher wanted an unbeatable price point that could not be beat.
And she did so by going directly to her factory.
A very small factory in the hills of Tuscany where old Italian men sit and hand craft handbags the old fashioned way.
She did this, because she loves her fashionista customers.
Okay.
And because she really really really likes Italian handbags.
and Italian wine for that matter.

So, to make a long story short(er).
The parties this week launching our private label bags are not to be missed.
AND you get 10% off, which I guarantee will never be again.
So, get on your Italian party shoes.
And come party with the best.
This is an Italian Love Affair that you don't want to miss.
La Dolce Vita, bella...

Happy Shopping!
xoxo Ruby Star xoxo


11.09.2010

A Fashionista Bed Time Story...



What exactly is resort?
Well, I like to think of them as "vaca" shoes....and for some it's almost like a spring preview.

Let's start with a story...

Once Upon a Time in the Land of Fashion...
It has been told, that many a fashionista, towards the end of fall, will begin their search for "resort" and "early spring" shoes and sandals.
These fashionista's may already have their new fall attire.
Some of these fashionista's may not have purchased their winter jacket yet.
They may not have even seen the first snow of the season.
They may not even have their plans for Thanksgiving set.
But.
They are ready and waiting with their "resort" shoes.
It's almost like a "secret society."
The fashionista's are on the prowl.
They NEED to know the new trends for coming months.
They may even act like they're looking at the incredible selection of boots at ViVi G.
But.
Their eyes start to wonder to the white shelves with the pastel colored pumps and open-toed sandals.
Waiting.
Wishing.
Wanting the warmth of their vacation spot or the end of February where the sun begins to shine a bit brighter.
So, this is Resort.
A hope.
A glimmer.
A happy thought of something to look forward to.

The moral of the story is, stores everywhere are starting to get resort in...
But ViVi G. Shoes has the best in all the land.

And the fashionista's lived happily ever after.... : )

11.01.2010

Here's my vote!





So, being a "canine", I am not allowed to vote?
What gives?

Instead of voting for a party per se,
I am voting for jewelry.

My jewelry vote this week is our brand new Italian bracelets.
I promise you,
No other store will have these sparkling beauties.
You see, they come straight from Italy.
Traveling the great blue ocean straight to ViVi G. SHOES.
Sherri saw these brilliantly shining bracelets and HAD to have them in the stores.
She begged.
She pleaded.
She attempted to speak Italian.
Finally,
they obliged.
And now, they are here for you!

So, the only "tea party" i'll be voting for is at a Taste of Britain in Wayne.
(our neighbor who sells delicious tea).

See you soon ViVi G. girls!

Happy Shopping!
xoxo Ruby Star xoxo

10.24.2010

It's Party Time!

Grab your party shoes girls, this Wednesday starting at 11 am at ViVi G. SHOES of Wayne, the fashionistas of ViVi G. SHOES will be partying away!
Our Delman "Shop in Shop" is complete!
I must brag a little if you may...you see, Delman chose 10 boutiques in the WORLD to participate in this so-called "shop in shop", which is just a fancy way to say we have EVERY style of Delman each season and a beautiful miniature "shop in shop"of this gorgeous and classic designer in our stores.
We're kind of a big deal.
And hello? Audrey Hepburn AND Marilyn Monroe totally rocked this line.

It's THAT great.

So back to the celebration.

Here's what there will be...
Champagne.
Catered Light lunch.
COMPLIMENTARY ALEXIS BITTAR BRACELET WITH DELMAN PURCHASE.
$25 COUPON TOWARDS ANYTHING DELMAN.

You had me at champagne.

Excuse me girls, but I have an outfit to choose for my soiree!

Happy Shopping!
xoxo Ruby Star xoxo

10.13.2010

Skinny Minnie!


Here's the Skinny....

One of mommy's first ever buying trips for ViVi G. SHOES was to get Suzi Roher belts. Once in the showroom, it was like a shopaholic's dream. Belts of every color, pattern, texture, and material hanging everywhere! Not to mention you can customize your own. So needless to say, she was there for a while.
What's so great about Suzi Roher belts? Why this brand? Well, it happens to make you look good.
Really good.
And what fashionista doesn't want an accessory that adds pizzazz and slims the bod?
Umm no one I know.

Each belt, excluding the hammered metal (which happens to be just fabulous and lay very smooth), includes elastic. This brilliant invention has created another entity of the wearers of belts. Smooths your mid section and makes everyone have a waist.
Place the thicker ones on your waist over a blouse, sweater, or tank and the thinner ones through or over your belt loops for a chic look.
The original belt has ovals, but it didn't stop there...
Now, Suzi has added genuine stones, lucite, wood, and so many more incredible materials to make a belt, well... more than belt.
It's art that you wear.

So, that's the skinny....Minnie.

They are addicting.

Don't say I didn't warn you.

Happy Shopping!
xoxo Ruby Star xoxo

10.06.2010

It's a Wrap!

What do Jennifer Aniston, Kate Hudson, Lady GaGa, Whitney Port, and the New York Times have in common?
Chan Luu wrap bracelets.
Seen wrapped around the arms of celebs galore and just really awesome fashionistas in general and gracing the pages of magazine after magazine after newspaper and on television, these wrap bracelets are the IT thing.
And they have been for a while.
A great while.
And it's NOT cooling off.
Looks like a classic to me.

Besides looking super hot on their own, they also look fab layered with other bangles and bracelets.
The more the merrier.
I just hope mommy will buy me four.
What? I have four wrists.
Kind of.
Anyways, grab yours quick because I mean it when I say it, these are worth more than liquid gold.
Especially, when your girlfriends are too late to score one.

Happy Shopping!
xoxo Ruby Star xoxo

9.26.2010

Everyone Loves a Good Deal....

Sorry so MIA girls, but I was very busy in NYC last week! Mommy & Nino (Jen & Sherri) and I had a wonderful time and boy oh boy did we get some serious merchandise for holiday, resort, and spring. Remember, we buy way ahead of the season...so if you're super nice to me I may just give you a peek of what's coming in.



I take bribes.



Especially those involving food.


Speaking of food...



We went to my mommy's favorite restaurant, Pastis, in SoHo. I enjoyed some steak frites with the perfect amount of bernaise...and the most fantastic dessert ever- sticky toffee pudding with ice cream for dessert. I usually try to stay healthy, but I cheated a bit. You have to let yourself splurge sometimes...



Anyways, get ready for some AMAZING and EXCLUSIVE new designers, along with incredible new designs from our beloved brands.






Okay, so back to the title. Now, you know you have a REALLY good shoe, when a designer brings the style back again. Well , here it is...



Sam Edelman's: The Simone.



In black.



In putty.



We have it all.



The best part?



$99.



That's right.



$99.



What's the catch?



Nothing.



It's comfortable.



It's chic.



It has a rubber bottom.



It's suede.



It looks amazing with dresses, skirts, skinny pants, bootleg jeans, and leggings.






The Simone is on fire.



We had whiners, criers and more when we sold out last year.






Run...don't walk!






Happy Shopping!



xoxo Ruby Star xoxo

9.19.2010

Alex's Lemonade Stand at ViVi G. SHOES!

Okay, girls...let's get down to business. Get your fabulous fashionista selves over to ViVi G. SHOES in Wayne or Glen Mills and help us fight childhood cancer!

Starting tomorrow, September 20th ending September 30th... purchase a raffle ticket (as many as you wish) for $2 for your chance to win a gorgeous brand new Elaine Turner Fall 2010 handbag. Sweet treats will be served during the event days!
All proceeds will be donated to the foundation.

Drop in, buy a raffle ticket, sample some amazing English Cookies, and peruse the latest and greatest in fall fashion! Need I mention we just received 30 Tory Burch handbags in Glen Mills & 8 new styles of Elaine Turner shoes and boots in Wayne?

You better believe "Ruby Star" will be on some of those raffle ticket names. I wouldn't mind traveling in an Elaine Turner handbag after all....

Happy Shopping (and donating)!
xoxo Ruby Star xoxo

9.09.2010

Glam It!






Fall Baubles are here and looking better than ever.
The trends?
Glam!
Cocktail rings, pearls mixed with metal, and the classics.
Classics such as: long necklaces that can be doubled, sparkly earrings, bangles and more bangles!
Also, we are seeing a lot of "darker" metals such as black and pewter.
The best part about ViVi G. SHOES' jewelry is that not only is it super fabulous that our friends come from far away lands to admire and play, but we have pieces starting at $35 up to $3,000.

WARNING:
You may walk in and feel like a deer in headlights from all of the scrumptious, sparkling, shiny,candy colored jewels, rows of necklaces from designers across the globe, hand hammered golden cuffs and earrings, and much much more...

Click your Kate Spade heels three times...and just follow the ViVi G. Road....

Don't say I didn't warn you.

Happy Shopping!
xoxo Ruby Star xoxo

8.31.2010

En Vogue





While lounging on the deck overlooking the beautiful Atlantic Ocean with September Vogue in hand I've decided to put together a little "Cheat sheet" of the most important fall trends for my ViVi G. Girls:

I've simplified it into categories to make your lives a bit easier when shopping for your fall ensembles.

Colors:
  • CAMEL (VIP color, gigantic, HUGE...get a camel sweater/scarf/coat/boot...whatever the accessory just get it).
  • Army green (I enjoy this color in a handbag as it is easily adaptable to all of your neutral clothing and shoes)
  • Cobalt (obsessed. Mommy has this color on her nails right now). Pop it with a handbag or a piece of jewelry showcasing this romantic and sexy color. BTW- this looks GREAT with red. Watch Sex and the City and you'll see lots of this combo.
  • Leopard & Cheetah print EVERYTHING. Don't overdue it at one time. Choose one piece in your outfit that displays this print. You don't need to look like Jane of the Jungle. Purrrrrrrr.

  • Black. (duh)

Shoes
  • itty bitty kitten heels with pointy toes for the elegant yet chic woman.
  • thick high heels for the wild woman.
  • loafers of all sorts
  • metal eyelet detailing
  • pointy flats, round flats, mini wedge flats.
  • CLOGS (mid heel, low heel, high heel)
  • Studding detail and rocker chic embellishments (yes it's still here and not going away...who doesn't love an edge?)
Boots

  • Riding boots. HUGE.
  • Over the knee
  • Mid-calf (thank goodness...this is very flattering for the leg)
  • Platforms (we need that comfort when wearing a boot with a heel)
  • Leather corset weave detail (see picture above).
  • Flat boots with built in mini-wedges
Handbags
  • Soft embellishments (i.e- woven leather, mini studs, quilting, light chain handles)
  • Double pockets
  • Metallic hardware
  • Double carry handle options (long strap and double short strap)
  • Classic shapes -think Hermes inspired Kelly & Birkin (just like our own handmade handbags made in Italy are from $295-$495 and have been a best seller since the opening of our doors two years ago!)
  • Rectangle/square flap bags (think classic Chanel) only we have this shape from Rebecca Minkoff, Elaine Turner, and many more
  • Cross-body mini bags (love love love these...so easy and understated)
  • Exotic prints (ViVi G. has genuine and embossed)
Stay tuned for the Fall 2010 trends in jewelry...you won't want to miss it....

Happy Shopping
xoxo Ruby Star xoxo

8.23.2010

Peep-Toes and No No's...



Here at ViVi G. Shoes we are a big fan of peep-toes.

Be it flats, mid heels, high heels, or boots; we love them all.

Now a very common question has risen recently.


Can I wear peep-toes all year 'round?

Do it.

Do it proudly.
DON'T DO IT WITH SOCKS.

DON'T EVER DO PEEP TOE'S WITH SOCKS.

Fashion faux pas.

Do it with leggings, trousers, or denim on those mild days.

Keep them indoors on the cold ones.

If you enjoy being trendy, edgy, and want your inner rock star to come out... Then by all means wear a dark tight with your high heeled peep toe.

But, if I see you walking around with a white sock of any sort...
The fashion police will be called.

And you may or may not find yourself on "What Not to Wear"

Be afraid.
Be very afraid.


Happy Shopping!
xoxo Ruby Star xoxo

8.18.2010

Hot off the Truck.







Who doesn't love Alexis Bittar Jewels?

I mean, let's talk about this.

Hand-carved Lucite.

Swarovski Crystals.

Lightweight.

Chic.Elegant.Brilliant.


Hello?


Well, we just received a huge shipment in both stores of delectable earrings, bracelets, necklaces, and more.

And.

Check out our new jewelry displays.

Haute.


J'adore Dior?

Maybe.

J'adore Bittar?

Definitely.


Stay Sparkling ViVi G. Girls.


Happy Shopping!

xoxo Ruby Star xoxo

8.16.2010

Beauty Queen.




I won the cutest pet contest.

The Yorkie really tried to one up me.
His haircut was a bit off.

My "keeper" had my hair cut and styled the day before.



Well, what did you expect?



On another note.

Fall merchandise is starting to arrive in ViVi G.
Personally, this will be my first winter so I plan on getting a killer pair of boots.
Check out the ones from FRYE.
Comfortable, classic, and durable?

I have four feet.

This could be an issue.

Happy Shopping!
xoxo Ruby Star xoxo

8.09.2010

Vote for Me PLEASEEE!!!

Pleaseeee vote for me! I am letter D!

I really want to stay at Wagsworth Manor!

I entered a pet contest and I need all the votes I can get!

xoxo Ruby Star xoxo

Go to the link below and click the letter D!

www.littlenestphoto.com/blog

Fixed.


I was Fixed.

Our Space on Worth Avenue!


Clare Luxury....our newest fall handbag arrival.






Two major things happened this weekend.


First, I was fixed.
I have had it with men.
Who needs them when you've got cute accessories anyways?

Second thing.
The big surprise it out!
ViVi G. SHOES is opening on Worth Avenue in Palm Beach, FL.
We are having a big grand opening soiree in November.
That reminds me, what should I wear?
We JUST got the most amazing handbags in...Clare Luxury.
They remind me of Bottega Veneta, but the price tag? MUCH lower.
I'm talking, the most expensive style is $448.

Well girls, I am laying in the shelf in Wayne (see "About me.")
Just by looking at all the new shipments that just arrived, it seems as though fall is just around the corner.

Mmm I can smell the leather of the Frye Boots now!

Happy Shopping!

xoxo Ruby Star xoxo

8.03.2010

Gladiators, tassels, & trends ... OH MY!


We get this question A LOT in the stores, "Are gladiators in next season?" Yes ...kind of, they are a bit modified, which is how we like to keep it at ViVi G. We like to be called fashion forward with a conservative edge. For example, instead of having a gladiator that ties up, down, all around, and up the leg, we like to keep it a bit more simple with a few straps and maybe some light tassels, which happen to be very "posh" and have you know, this adorable trend continues into the fall. As shown above --BCBG MaxAzria "Alexia", which by the way is on SUPER SALE (we only have two sizes left, feel free to call the girls if you are interested). Chic, trendy, and in a very versatile color...and with some super cute tassels.

Tassels are a whole other entity.

Girls, if you have an item with tassels, that's it. You don't need a handbag, jacket, and shoes with tassels. This isn't the wild west here. Pair a cute shoe like the one above with white jeans and white tee. Or a great Rebecca Minkoff bag with some tassel details and keep the outfit simple with nude flats or neutral mid heel, denim skinny's, and crisp blouse.

To conclude my excerpt for this evening, I would like to quote one of my idols, the amazing
Coco Chanel.

"A Girl should be two things...Classy & Fabulous"

That my friends, is the most trendy way to be.

Happy Shopping!
xoxo Ruby Star xoxo

8.01.2010

It's Ruby Star.

So, ViVi G. Girls, ever wonder who's behind all the fashion happenings that go on in ViVi G. shoes?

Well, it's me. A 7.3 pound Havanese named Ruby Star.
I take turns lounging in my hot pink cheetah bed in the Glen Eagle store and the bottom shelf of our wrapping station in Wayne.
I am notorious for leaving treats in my mommy's Kate Spade heels.
I prefer steak over chicken and those lovely organic lollipops from Whole Foods.

But.
Most of all,
I like shoes.
And,
I know a good heel from a bad.
After all,
I was a shop dog in a very fabulous shoe boutique starting at the tender age of 12 weeks.
So.
You can say,
I really know my accessories.
And,
I can walk the walk.
And,
I can talk the talk.
So, get ready for some "Ruff" & tough fashion advice, suggestions, style trends, designer news, favorite recipes, photos of the ViVi G. Girls in their fabulous accessories, fashion faux pas, shoe alets, and much much more from the puppy who has seen it all and isn't afraid to share it.

From one shoe lover to another,

XOXO-Ruby Star-XOXO

Puppy Takes Manhattan.




A Havanese at ENK.

Mommy & me are at ENK today and let me tell you girls, the jewels and baubles that are being ordered as we speak to the stores are "to-die-for".

Next up?

A few showrooms and then one of my favorite restaurants in Manhattan, "Serafina"!

Welcome to the bright lights, baby...

xoxo Ruby Star xoxo