Zippity Do Dah!

I just can't get over our new jewelry from Kenneth Jay Lane...
The craftmanship.
The colors!
The prices!
We have even more arriving any day now!
I can see why the Kenneth Jay Lane showroom was so busy in NYC.
Mr. Lane makes everything a girl could ever imagine in baubles.
Necklaces with strawberries, cuffs with gems, brooches with jaguars, & more!


My oh My What a Wonderful Day!

xoxo Ruby Star xoxo

Flip Flop Yip Yap

I must tell you of our new shipment today... Flip Flops.
Diane Von Furstenberg flip flops to be exact.
With leather soles and really cute love knot designs.
DVF designed these last year and we sold out very quickly.
Now, they are back and better than ever with super neutral colors and metallic hues.
Think tan legs and warm summer breezes.
Pedicures and ladies' lunches.
Drinks outside in the evening.
Beach side sunning.
Poolside laying.
Who doesn't love the versatility of flip flops?
These aren't just any old rubber flop.
They are chic, comfy, and cute.
(The 3 very important "C's")

Pair them with yoga pants during the day.
Pair them with a dress at night.
If I didn't have four toes with a very odd thumb that goes up my front paws, I would definitely be strolling around ViVi G. in the white ones.
Enjoy the upcoming warm weather and for goodness sakes grab a pair of DVF flip flops!

Happy Shopping!
xoxo Ruby Star xoxo

It's a Charmed Life...

Today's activities got me thinking...what is it about charm bracelets that make women swoon?
I couldn't help but notice the number of women coming in and admiring the new line of charms that we just got in.
One would have thought we were giving away Delman stilettos.
Then I realized the emotions that are involved in charm bracelets.
Here are some common statements that I overheard from my plush pink bed beside the counter:

"Oh, I must get this birthstone for when my daughter was born!"
"I can't believe you have a charm of an Oreo cookie, my favorite snack growing up!"
"OMG, you have a boot charm!"
"Perfect! You have a house charm! We just bought our first home!"
"OMG, the diamond pave puffy heart is gorgeous...give it to me!"
...and many more "OMG'S" and "Awwww's"

I realized we were selling these like hotcakes because it captures everyone's "story"
Even if women were starting out with one charm, say their initial.
It still says something about the person wearing the little trinket.
It's the beginning of a story that will be told.
Have you noticed charm bracelets never go out of style?
I mean really though, how could something so beautiful and unique ever "go out of style"?
This my dear friends is the REAL style.
A story on your wrist, or in ViVi G.'s case, wrist or necklace because, duh? We have both.
THAT is the biggest trend of all...
Our charms won't break the bank.
You won't see yourself coming and going.
You will glance down and smile; knowing this design you created on your own.
Okay, or with some help from a ViVi G. girl who suggested you put the cupcake charm next to the peace sign.
But, you get it.
It's your own creation and you get to wear it proudly.'
So here's the moral of the story...
I know EVERYTHING there is to know about charm bracelets.
I did in fact lay in my bed for 7 hours while watching and listening to women create their masterpieces.
And if you ask me my favorite charm?
That would be the ever so handsome silver Labrador wearing an enamel coat.
A girl can only wish.
For now, that charm is going on my collar...mom says I'm too young to date.
Have a "charmed" morning everyone!

Happy Shopping!

xoxo Ruby Star xoxo

3 FOR 1!

The 3 For 1 Sale is Here!

I beg you.

PLEASE don't step on me while trying to race another customer to the Tory Burch Boots.

On second thought.

I think I'll stay home tomorrow.

Enjoy the savings girls.

Happy Shopping!

xoxo Ruby Star xoxo

It's that time again!

If you haven't heard...

We have started THE sale.

Boots and boxes are flying...

One handbag hit me in the head.

It's that good.

Happy Shopping!

xoxo Ruby Star xoxo

'Twas the Week Before Christmas...

'Twas the week before Christmas and all though ViVi G...
Not a customer was leaving without a shopping bag, not even me.

The shoes and boots were a shining and the bags all aglow,
with the hope that they soon would get a new home.

The jewels were a sparkling and glistening with light,
as the ViVi G. Girls were cleaning them at night.

Ruby Star had her jacket on tight,
as the weather was starting to become a cold fright.

When all of a sudden a big shipment arrived!
With even more shoes, bags, and a big suprise!

Sales were a starting,
Resort was arriving!

Customers were writing their wishlists with smiles,
as husbands were home drowning in their sorrows!

Husbands came in with their eyes all a wide,
with no clue what to do not even quite!

The ViVi G. girls were there with the answers,
as the Wishlists were passed out and the husbands were enamored!

A Rebecca Minkoff Bag? A boot?
Wow, she really wants a lot of loot!

With a sparkle in their eye we ushered them out,
knowing that this gift was going to be perfect...no doubt!

The ViVi G. Girls smiled and laughed with a chuckle,
as they closed the front door and watched the husband drive out of sight...
"To All a Very Merry Shopping & To All a Good Night!


Have Yourself a Very Merry Shopping Week,
Yours Truly,
xoxo Ruby Star xoxo

What is it about the red sole?

It's red.

It's hot.

It's sexy.

And we have them.

And they won't break your bank...

or your back.

They are comfortable.

(try them on if you don't believe me).

We will sell out in a few days.

We did sell 7 right out of the box.

This is serious.

Red-sole shoes at ViVi G. SHOES...$250

You can't beat it girls.

It doesn't get much better than this...

Happy Shopping!

xoxo Ruby Star xoxo